Retailer Feed Program
Get your inventory listed on Firearm Data Lab
Send the product feed you already have. I'll privately test the format, map your fields, check pricing and stock data, and only publish listings once everything looks clean.
Free to list. No setup, monthly, listing, or click fees.
Simple feed onboarding
- Send a feed URL or sample export
- I map the fields privately before anything goes live
- Pricing, stock, categories, and images are checked
- Listings link directly back to your store
Current footprint
Retailer traffic and catalog coverage
Updated hourly from live site activity.Feed requirements
What to send
A clean feed is helpful, but it does not need to be custom-built. Existing marketplace or catalog exports are usually enough to start.Feed URL or sample export
AmmoSeek feeds, Gun.Deals feeds, Coreware/coreFORCE exports, Google Merchant feeds, CSV, XML, JSON, FTP/SFTP exports, and read-only catalog APIs can all be reviewed.
Required product fields
Product URL, title, price, stock status, image URL, category, brand or manufacturer, SKU, UPC/GTIN, and MPN.
Helpful store context
Update cadence, whether the feed is full inventory, MAP or cart-price notes, shipping or fee notes, and affiliate/referral requirements.
Process
What happens next
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1
Private feed test
I validate the file format, map the fields, and check whether prices, stock, product URLs, and images line up with your store pages.
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2
UPC and MPN matching
UPC and MPN matching connects offers across retailers. UPC wins when present; manufacturer plus MPN is the fallback.
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3
Review and cleanup
Broken images, unusual categories, missing prices, mismatch issues, and implausible discounts are fixed before the feed is used publicly.
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4
Go live
Products are listed only after the feed looks clean enough to show shoppers. Bad rows stay out of public deal surfaces.
Listing details
How your products show up
What shoppers see
Your products can appear on product pages, retailer comparison rows, ammo CPR pages, search results, and deal surfaces when the data supports it.
How buyers get back to you
Firearm Data Lab does not sell products or process orders. Clicks go directly to your product page using approved affiliate links when available or normal store URLs otherwise.
No custom build required
The easiest path is whatever export your store already maintains. I'd rather adapt to your existing feed than ask your team to build something new.
Common questions
Retailer notes
Is listing free?
Yes. There are no setup, monthly, listing, or click fees.
Do you require affiliate links?
No. If you already have approved tracking links, I can use them. Otherwise, shoppers can be sent to standard product URLs.
Can I send a sample first?
Yes. A small sample export is enough to test mapping, categories, pricing, stock, images, and product URLs.
Will bad data go public?
No. Feed testing happens privately, and products are published only after the data looks clean.
Ready to be included?