Privacy
Privacy Policy
This policy explains the information Firearm Data Lab collects, how it is used, and the choices available to visitors and account holders.
Information you provide
If you create an account, set a price alert, submit feedback, apply as a vendor, or contact the site, Firearm Data Lab may store the details needed to provide that feature, such as your email address, alert preferences, message content, and related product or retailer context.
Site usage and click tracking
The site records lightweight usage events such as product page views, modal opens, and outbound retailer clicks. Raw IP addresses, user agents, and session values are not stored for click analytics; hashed fingerprints are used to reduce duplicate events and understand source performance.
Cookies, authentication, and analytics
Cookies may be used for login sessions, security, preferences, and basic analytics. Some pages also use third-party services such as hosting, email delivery, error monitoring, analytics, and affiliate tracking to operate the site.
Price alert emails
Price alerts are sent only for alerts you create. Alert emails include unsubscribe links, and unsubscribing deactivates the alert without requiring you to log in.
Your choices
You can unsubscribe from alert emails, stop using optional account features, or contact [email protected] to ask about your account or submitted information.